Monday, 10 December 2012

Send Money Online - A Quick and Easy Way to Setup AdWords Conversion Tracking For ClickBank Products


One of the requirements of making a lot of money with your PPC campaigns is the ability to successfully track which keywords convert into sales and which don't.

I have keywords that show conversion rates of up to 15%! There are also keywords that convert like crazy - they are called buyer keywords, on the other hand. Because they only cost you money, you better delete those keywords from your campaign. But don't convert into any sales, certain keywords generate a lot of traffic.

You do everything you can to further improve the conversion rates of these keywords, in short. . . You create dedicated landing pages for them, you constantly split test your ads, you put each of them into a dedicated adgroup. These are the kind of keywords you want to pay special attention to.

The big question is: How do you know which keywords convert into sales and which don't, now?

You basically had 2 possibilities: in the past,

It can be quite annoying. . . But never do it, they will paste the code on their website, others say. Many merchants simply never reply to your request. I didn't always had the best experiences with this approach. 1: You setup conversion tracking in your AdWords account and you ask the product merchant to copy/paste the conversion tracking code on the products "Thank You" page.

I often had conversions that weren't counted using tid's. It's not very reliable, but unfortunately the setup is a headache and also, 2: You use ClickBank Tracking IDs (tid's): This can work somewhat.

Google Analytics and Yahoo Search Marketing in less than 5 minutes, it allows you to setup conversion tracking for Google AdWords. A while ago ClickBank implemented what they call: "Integrated Sales Reporting" and that's absolutely fantastic, however.

It works very well and it allows you to determine exactly which keywords generate conversions, the setup is quick and easy.

Here is a quick overview of the steps that need to be take to setup Google conversion tracking in your ClickBank account:

Click Reporting -> Conversions -> Create a New Action * In your AdWords account,

Set the conversion page security level to http:// select Purchase/Sale; * Provide an action name (for example: MyProduct Order Completed);

* Click Save and copy the tracking script into a text file.

Then click Edit on the right side of the Integrated Sales Reporting box. Then My Account, click on the Account Settings tab. * Log in to your ClickBank account.

* Click Add Tracking Code and select Google AdWords from the Type field

* Enter your Google AdWords Account ID from the script you copied into the text file and paste it into the field "Google Account ID".

Copy the value from the label "google_conversion_label" and paste it into the "Purchase Label", * From the same script.

* Click "Save".

Now you are ready to evaluate which of your keywords generate conversions and at what rate. That's all!

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